Brand Identity

How To Build a Brand Identity That Works

Krešimir Galić



How To Build a Brand Identity That Works

Having a strong brand identity has become essential for businesses to set themselves apart from their rivals. Discussed in this article are some tried and tested ways to help you build a brand identity that will work and help your business develop.

Similar to how your personal identity makes you who you are, your brand identity is the secret ingredient that makes your company stand out from the competition.

Having a strong brand has become essential for businesses to set themselves apart from their rivals as millions, if not billions, of enterprises compete to build a reputation for themselves. Creating a logo alone won't help develop a brand identity. Although a logo can be the sign of a firm, it is not the sum of a brand.

To learn how you may establish a fantastic brand identity that works for your business, read this blog post until the end.

What is Brand Identity? 

Earlier in one of our blog posts, we talked about Brand Identity and Logo Design. We defined brand identity as the sum of all the components a company creates to convey the right message to its customers. 

Essentially, your brand identity can be thought of as both the personality of your company and a promise to your clients. So when a client uses your product or service, it leaves an impression. The process of shaping that impression is known as “Brand Identity.”

How Do You Build a Brand Identity That Works? 

1) Do a Thorough Market Research/Analysis 

The process of building a working brand identity begins with a thorough audience analysis and may involve using a brand identity specialist like Front Tribe. You should discover your audience's problems, then explain how your business or product may help to solve them, because it may be difficult to establish a strong and enduring brand identity even with a fancy logo and catchy marketing text if it doesn't clearly and effectively address your clients' pain issues. 

Additionally, in-depth competition analysis, which includes an examination of rival websites, SEO, brand identities, and advertising, also helps businesses determine who will compete with them for market share, how to stand out, and what tactics to use.

2) Discover and Develop Your Brand's Key Elements

The next step is to develop the brand's look, feel, and voice, which will be reflected throughout all marketing platforms, including the website, social media, ads, and packaging. The brand voice should be unique, connect with your audience, be consistent, and adhere to your organization's core values.

Your choice of colors, fonts, logo, tagline, voice and overall design will represent the visual vocabulary of your business.

3) Implement Strategies To Establish Your Brand Identity 

Through time, a brand develops its identity. To improve the brand and increase brand recognition, you must put many measures into action. Whether on Facebook, LinkedIn, Pinterest, Twitter, YouTube, or Instagram, in order to communicate with your customers directly and foster brand loyalty, social media is crucial. It establishes a strong social media presence using all of the proper platforms to engage directly with the targeted target audience.

Other strategies include:

  • Language: The language you use to represent your brand will be used across the entire operation, therefore, it's critical that you carefully create your tone to reflect the characteristics of your brand. Use formal language if your brand identity is high-end and keep it conversational if it is casual. 
  • Adverts: Creating advertisements is the most effective approach to spread awareness of your business. It's a means of reaching your target market and communicating your brand's message.
  • Empathy: Consumers can develop an emotional bond with a brand as a result of a strong brand identity, which can serve as a good starting point for long-term brand loyalty.

4) Track Your Goals With Brand Management Tools

Brand Management is how you gauge, examine, and shape how your audience perceives your brand identity. Without monitoring important performance data, it can be difficult to determine which components of your marketing are working and which ones aren't. 

Brand Management Tools helps to accelerate brand expansion, effectively manage evolving brand standards and simplify the use of resources across all departments. You can use Google Analytics, polls, comments, social media debates, and other tools to track your brand and understand how people engage with it.

5) Continue to Improve Your Brand Identity 

Your business identity should go beyond a logo and mission statement posted on the wall. While it's important for a brand to build consumer trust, it doesn't mean it shouldn't evolve over time. 

Businesses must regularly assess and improve their brands to make sure they are living up to the company's promises if they want to stay competitive. Ultimately, your brand reflects your way of thinking, your personality, and your beliefs.

This will provide you the chance to implement changes in your brand when necessary, whether it's to fix a mistake or strengthen brand identification.


You must have a thorough understanding of who your audience is, what they want, and what interests them in order to create a brand identity that truly resonates with them.

It takes consistency in the use of font, color, pictures, and language to develop a distinctive and functional brand, but you will eventually realize that the effort is worthwhile. When customers can identify you and what you stand for merely by looking at your logo or hearing your tagline, that means you have transcended the status of just a name and a symbol.

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