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01 · Headless content · TypeScript-first

Payload CMS

A CMS your editors actually like and your engineers don't fight.

Payload gives content teams a real interface — typed fields, live previews, role-based permissions — and gives engineers a TypeScript-first backend they can ship features against. We design the schema, build the blocks, migrate the content.

Typical scope · 3–8 weeks · single team

Symptoms we recognise

You should talk to us if…

  • Your editorial team has stopped logging into the CMS.
  • You're paying per-editor seat fees the budget no longer justifies.
  • The page builder lets anyone publish anything — and they have.
  • You need a content model an engineer can extend without rewriting the admin.

What ships

/ 04 deliverables

Concrete deliverables, not vague promises.

Schema first

A content model in TypeScript your team will read.

Fields, relationships, validation, access — all defined in code. Versioned, reviewable, code-shaped. The schema is the spec.

Editors love it

A real interface, not a page builder.

Typed fields, live preview, role-based permissions, draft vs. published states. Editors stop emailing engineering.

Owned admin

An admin you can extend with React.

Custom field components, dashboards, your auth provider. Not a hosted UI you rent — a TypeScript app you own.

Migration done

Content moved, dry-runs included.

We write migration scripts you can re-run. Dry-runs against production. Launch day with no editor downtime.

How this engagement runs

Four phases. No bench.

  1. 01

    Week 1 · Schema design

    Map content to types.

    We sketch the model in TypeScript and walk you through it before writing a line of admin code. Editors get a say in the field shapes.

  2. 02

    Weeks 2–4 · Build

    Blocks, admin, live preview.

    We build the blocks editors use day-to-day, integrate live preview against the live storefront, and wire role-based permissions.

  3. 03

    Weeks 5–6 · Migrate

    Move content via re-runnable scripts.

    Existing content moves over via scripts in your repository. Dry-run against production, audit the deltas, re-run as needed. No manual copy-paste.

  4. 04

    Handover · Train

    Train editors. Ship the operations docs.

    One session with the editorial team. Source code, environment, deploy guide handed back. You own it from launch day.

Stack we ship against

  • Next.js storefront · React Server Components
  • Payload 3.x · Postgres · Lexical rich text
  • Vercel / Node · S3 media · role-based admin

We pass when

You need a page builder with no schema discipline, or you're shopping for the cheapest quote instead of ownership.

Field questions

Honest answers.

  • Will my marketing team need a developer to publish?

    No. Once the schema and blocks are set, editors publish, schedule, and preview without engineering. That is the whole point of Payload.

  • Can we run this on our own infrastructure?

    Yes — Payload runs anywhere Node runs. Vercel, AWS, your own Kubernetes. We pick what fits your ops team, not what we like.

  • What's the migration story from Sanity / Strapi / Contentful?

    We write a one-time script that reads from the old API and writes through Payload's local API. Versioned in your repository, re-runnable, idempotent.

  • Do you stay on as support after launch?

    Optional. Retainer hours are available, never mandatory. Most clients keep us for the first 4 weeks post-launch, then renew or not.

From the principal engineer

Editors should fight the work, not the tool. Payload makes that possible because the model is just code — readable, reviewable, yours.

Discovery

Pick a door. Or describe what's broken.

We pitch the problem, not the platform.

Reply within one business day · No discovery deck tax