Custom JavaScript
2026
4–6 weeks

A trilingual storefront for Baden-Baden's award-winning nail and PMU studio

Case study · 2026

Studio Amelie needed a calm, premium site to match the technique behind the brand.

Anela Mucic runs a competition-decorated nail studio and training academy — the new site reads at that level.

Visit live sitestudioamelie.de

The artifact

Studio Amelie homepage on desktop showing nail care and permanent make-up services in Baden-Baden — Product still-life · SAFE

Brand pulse

Palette

Dominant#0C1517

#94634C
#B38169
#3A343A
#57545A
#292529

Typeface

Heading

editorial 200

Aa Bb Cc

studioamelie.de

Body

Times New Roman

Vasevo ships in six weeks — checkout, CMS, and three locales from one codebase.

abcdefghijklmnopqrstuvwxyz · 0123456789

Mark

Voice

A dark surface palette led by #0C1517 with a warm copper accent (#94634C) and soft pink headings (#FAE0F0) — quiet, premium, and product-photography led.

Receipts

What we shipped, in receipts.

Real evidence of what we shipped — not promises.

06 receipts

Localization

3 locales

Full site in German, English, and Italian with a clean DE / EN / IT switcher.

Accessibility

Alt on 100%

All 19 images carry descriptive alt text with semantic header, main, nav, footer landmarks.

Performance

WebP + Vercel edge

Modern image formats served from Vercel edge with 304ms TTFB on first byte.

SEO

OG + JSON-LD

Open Graph, Twitter Card, and BeautySalon structured data on every page.

Services

5 service lines

Nail modeling, Watercolor Lips, Powder Brows, Permanent Make-up, and Eyeliner each on their own page.

Responsive

Mobile-first

Single fluid layout from phone to desktop, tuned for booking on the move.

Context

Studio Amelie is a premium nail and permanent make-up studio in Baden-Baden, led by master nail educator Anela Mucic — World Champion in French Style, French Acrylic, and Grand Champion. The studio serves an affluent spa-town clientele and runs a parallel training academy for nail technicians across the DACH region. The brief was a website that matched the studio's competition pedigree without sliding into beauty-industry cliche.

Approach

We built the site on Next.js and shipped it on Vercel. The information architecture splits the two core lines — nail care and permanent make-up — into five dedicated service pages, with a gallery, price list, and a link out to the separate training site at studioamelie24.de. Trilingual content (DE / EN / IT) is handled with a clean locale switcher in the header. BeautySalon structured data and Open Graph tags were added on every page so the studio reads cleanly in search and social previews.

Outcome

The studio now has a calm, trilingual storefront that puts Anela's competition record, named PMU mentors, and five service lines in front of both walk-in clients and aspiring trainees. Booking funnels through direct email and phone, and the academy link sits one click from the homepage.

Across devices

03 surfaces