- Custom JavaScript
- 2026
- 4–6 weeks
A trilingual storefront for Baden-Baden's award-winning nail and PMU studio
Studio Amelie needed a calm, premium site to match the technique behind the brand.
Anela Mucic runs a competition-decorated nail studio and training academy — the new site reads at that level.
The artifact
01
Brand pulse
02
Palette
06
- #94634C
- #B38169
- #3A343A
- #57545A
- #292529
Typeface
2
Heading
editorial 200
Aa Bb Cc
studioamelie.de
Body
Times New Roman
Vasevo ships in six weeks — checkout, CMS, and three locales from one codebase.
abcdefghijklmnopqrstuvwxyz · 0123456789
Mark
Voice
A dark surface palette led by #0C1517 with a warm copper accent (#94634C) and soft pink headings (#FAE0F0) — quiet, premium, and product-photography led.
Receipts
What we shipped, in receipts.
Real evidence of what we shipped — not promises.
06 receipts
01
Localization
3 locales
Full site in German, English, and Italian with a clean DE / EN / IT switcher.
02
Accessibility
Alt on 100%
All 19 images carry descriptive alt text with semantic header, main, nav, footer landmarks.
03
Performance
WebP + Vercel edge
Modern image formats served from Vercel edge with 304ms TTFB on first byte.
04
SEO
OG + JSON-LD
Open Graph, Twitter Card, and BeautySalon structured data on every page.
05
Services
5 service lines
Nail modeling, Watercolor Lips, Powder Brows, Permanent Make-up, and Eyeliner each on their own page.
06
Responsive
Mobile-first
Single fluid layout from phone to desktop, tuned for booking on the move.
Context
00
Studio Amelie is a premium nail and permanent make-up studio in Baden-Baden, led by master nail educator Anela Mucic — World Champion in French Style, French Acrylic, and Grand Champion. The studio serves an affluent spa-town clientele and runs a parallel training academy for nail technicians across the DACH region. The brief was a website that matched the studio's competition pedigree without sliding into beauty-industry cliche.
Approach
01
We built the site on Next.js and shipped it on Vercel. The information architecture splits the two core lines — nail care and permanent make-up — into five dedicated service pages, with a gallery, price list, and a link out to the separate training site at studioamelie24.de. Trilingual content (DE / EN / IT) is handled with a clean locale switcher in the header. BeautySalon structured data and Open Graph tags were added on every page so the studio reads cleanly in search and social previews.
Outcome
02
The studio now has a calm, trilingual storefront that puts Anela's competition record, named PMU mentors, and five service lines in front of both walk-in clients and aspiring trainees. Booking funnels through direct email and phone, and the academy link sits one click from the homepage.
Across devices
03 surfaces
Desktop view sets the editorial tone with full-bleed studio imagery and the trilingual switcher up top.
Mid-page viewport stacks the five service lines in clean numbered cards.
Lower-page viewport keeps contact details, social, and academy link one tap away.
Stack
Architecture, layer by layer.
Every layer we shipped, end-to-end. No black boxes.
04 layers
Layer 01
Frontend
- Next.js
- React
Layer 02
Localization
- DE
- EN
- IT
Layer 03
SEO
- Open Graph
- Twitter Card
- BeautySalon JSON-LD
Layer 04
Hosting
- Vercel
Engagement
— fin
- Timeline4–6 weeks
- TeamFront Tribe
- RoleTrilingual storefront build
- Live sitestudioamelie.de